What we do
We provide strategic direction, hands-on delivery, or both - depending on what your organisation needs. That includes going to market and selling sponsorship on your behalf. We also develop and deliver events of our own, which means we bring the perspective of an event owner to the work we do.
Commercial and Sponsorship
Marketing
Event Management
Leadership and Advisory
Commercial and Sponsorship
We've sat on both sides of the sponsorship table.
For rightsholders like clubs, events and sporting organisations, we identify the right partners, structure agreements that work for both sides and manage those relationships so they deliver value - whether you're building a programme from the ground up or need experienced support with an existing one.
We also sell sponsorship on your behalf. Not just a strategy and a list of prospects - we make the approaches, run the meetings, negotiate the deal and get it signed. If you don't have the time or the appetite to do it yourself, we do it for you. And, if you'd rather build that capability in-house, we can work alongside your team while we do it.
For businesses that are sponsors, we help you get your money's worth. We'll look at deals before you sign them, review what you're already paying for, and put a plan together so you get more out of it than a sign on the fence and a few match tickets. Twenty years on the other side of the table means we know what you should be getting.
Marketing
Clear, practical marketing that supports what your organisation is trying to achieve - particularly in sport and community settings.
That might be promoting a season, a membership drive or an event.
Building a plan a small team can actually run. Or sorting out where your money and effort should go when you can't do everything. We plan it, and we can deliver it - campaigns, content and promotion included.
Event Management
We have planned and delivered events at every scale - international tournaments, national championships, community programmes and events under our own name. Whatever stage you're at, we can step in:
Working out if it stacks up. Got an event idea, or being asked to fund one? We'll tell you honestly whether it works, what it'll cost and what it'll take - the same way we'd assess it if it were our own money.
Winning events for your region. Thinking about bidding to host a tournament or major event? We've been inside some of the biggest events in the world. We know what hosts actually sign up for - and we'll help you bid well - or tell you if you shouldn't.
Running the event. Event direction, operations, logistics - managing every detail so the event runs well and leaves the right impression.
Keeping people safe. Event safety plans, crowd management and independent safety reviews. It's a legal responsibility, not a nice-to-have - and we've done this job at FIFA World Cup level.
Leadership and Advisory
Experienced senior input, without the cost of a full-time commitment.
We work alongside leadership teams, step into senior roles when a gap needs filling, lead specific workstreams, or help organisations think through challenges that need fresh eyes and a steady hand. Not theory - we've spent years around board tables ourselves.
How we work
We work project by project, which means every engagement gets our full attention for as long as it needs.
We scale to suit the organisation - whether that's a community club with a sponsorship challenge, a regional body planning its next major event, or an idea that needs someone to take it from concept to delivery. The approach is always the same: focused, practical and done properly.
We also run practical workshops and training - sponsorship sessions for club committees, event management training for event deliverers, and mentoring for people coming up in the industry.
And a few things that don't fit neatly in a box keep coming up: reviewing how venues and facilities run and make money, independent reviews of events after they've happened, and keeping an experienced eye on delivery for event owners.
If it's in our world, ask. If we're not the right people, we'll say so - and we'll probably know who is.
20+
YEARS OF EXPERIENCE
FIFA
WORLD CUP DELIVERY
NZ
DUNEDIN BASED - AVAILABLE NATIONWIDE
Who we work with
We have worked with a wide range of organisations across sport, events and the community sector - from local clubs and regional bodies through to national organisations and international tournaments.
We also work with businesses that put money into sponsorship and want it to actually pay off.
Some of our partners
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The Partnership Place
Over more than 20 years, our work has taken us from community clubrooms to FIFA World Cups - building sponsorship programmes, delivering major events, and providing senior support for organisations across New Zealand and internationally.
We also create and deliver events under our own name. That gives us a perspective most consultancies don't have - we understand what it means to originate an idea, back it, build it and deliver it. Not as a service provider. As the people responsible for it.
Every project is different. The approach never changes - understand what's needed, and deliver it properly.